As previously mentioned in our most recent blog post, the perfume market is one that continues to rise in demand by millennials. So, we have decided to pay tribute to fragrance houses and dig deep into this mysterious topic. We consider the importance of fragrance houses as one of the main stakeholders in the Connected Air Care Project. They are the masters behind the perception and the olfactory experiences associated with air fresheners. Amongst the established centers of olfactory innovation in the world, lies a house of makers of fine English perfumery, not too far in proximity nor in relation to the world-renowned fragrance hub in Grasse. The Cotswold Perfumery is home to fine English perfumery, based in the heart of the British capital, London.
To those of us who aren’t familiar with the mysterious life of ‘noses’ – a number of people who are highly sensitive to smell and have the natural ability to distinguish between scents and break them down to the core – their perfume making skills seem to be an astonishing art and science.
During our visits to fragrance houses, we have had the opportunity to interview experts in the field such as AZ, a fragrance specialist and entrepreneur in Anglo-Arabian perfumes who explains that all fragrances are essentially categorized into four underlying elements: Animal, Oriental, Floral, and Citrus. The creation of scents is systematic just as it is creative and any unique fragrance may have only one or a combination of the four elements with varying intensities.
Animal refers to all the elements extracted from animal species, such as Musk which is a product of whales’ belly. European Environmental protecting animal wildlife no longer inhibit animal extraction, so all the musk and similar scents are synthetic man-made products. The Oriental category describes smells that bring to life the vibes of the ancient East such as Oud and Musk. As the name suggests, floral refers to plant extracts and creates a dreamy feel of endless fields. On the other hand, Citrus scents are zesty and fresh. We have also found that there are cross-relations between the four categorizations, such as the one found in Eastern perfumes that are floral in their nature.
By understanding the basic rules of fragrance houses, we can determine which elements are required to evoke the preferred sensations in accordance with our target market and design a variety of olfactory experiences in line with the digital technologies of tomorrow.