An olfactory experience is a term that refers to a series of events one encounters through the sense of smell. Such experiences may be as spontaneous as transformative first timers, but also as familiar as awakened intense memories that are embedded deep within the mammalian brain.
The olfactory world is one that has long been undermined and underrated since it’s repression in Western epistemology, as suggested in a study conducted by Leiden University’s Anne Nieuwhof. It has been identified that intense, multi-sensory art museum experiences are meaningful and educative. The sense of smell being the most sought after for its exceptional multi-sensory interactions that require thorough reconceptualization as a result of the repression.
Nonetheless, attempts to determine the genesis of olfactory perception, in particular, how the sense of smell is established during early development, how it may change over time and ultimately how thoughts and behaviors are induced as a result of certain smells continue by prominent scientists and researchers in the likes of Dr. Axel and his colleagues at Columbia University.
However, even though it may seem that the olfactory world has not been acknowledged to its full potential, the perfume market is experiencing a substantial rise in power in line with the increasing demand for perfumes from the millennial population. The key players in the perfumes market are seeking digital marketing strategies to reach a more diverse array of customers, which is likely to further boost market growth.
“The global perfumes market is estimated to be valued at US$ 39.67 Bn by 2016 end and is expected to register a CAGR of 5.9% over the forecast period (2016–2026)”, denotes The Future Markets Insights.
There is so much to be learned from the perfume market in terms of olfactory experiences and the perception that users of these fragrances have about themselves and their identity. In the case of our Air Care project with Zobele, it relates to the perception that users have in relation to space, the identity of this space and could affect the sense of ownership and attachment to this space.